To create a comprehensive, annual, visual concept for The Mall’s (Shopping Center) 4 major campaigns that sets them apart from their numerous competitors.
So for their four major campaigns related to the new collections, we have selected 4 great artists of the past. Spring Collections – Gustav Klimt, Summer Collections – Rene Magritte, Autumn Collections – Piet Mondrian, Winter Collections – Van Gogh. Inspired by their style, fine art period and elements of their particular paintings, we created a series of set designs in which we shot our models. Their styling is modern and reflects the current trends. At the same time, through the designs of the fabrics, hairstyles and poses of the models, we once again made a reference to the authors, creating a unique fashion painting.